How to choose a domain name

Choosing a domain name is an important step in building your brand, especially for a streaming website.
Here are some tips to guide you:

How to choose a domain name

Table of Contents

1: Keep It Short and Simple


A short and simple name is easy to remember and reduces the risk of mistyping. Aim for something around 6–14 characters if possible.
            
            

2: Use Keywords Related to Your Business

If possible, include keywords that reflect your niche or what your streaming website is about. For instance, words like "stream," "watch," "live," or even your genre (e.g., "film," "music") can help users immediately understand your service.

            

3: Make It Brandable

Your domain name should sound like a brand. Avoid generic terms or long, complex phrases. If you can come up with something unique and catchy, it will be more memorable.
            

Step 4: Avoid Numbers and Hyphens

Numbers and hyphens can confuse users. People may not know whether to type a numeral (5) or spell it out (five), and hyphens are often forgotten.
            

5: Consider Domain Extensions

The .com domain is the most recognized and credible, but other options like .tv, .stream, or .live might fit your niche better. However, keep in mind that some users tend to default to .com if they don’t remember your exact domain extension.
            

6: Check Availability on Social Media

Ensure that your chosen domain name or something very similar is available on social media platforms to keep your branding consistent across channels.
            

7: Make It Easy to Pronounce and Spell

               
If someone hears your domain name in conversation, they should be able to spell it without any trouble. Avoid overly complex or unusual words that could confuse your audience.

            

8: Use Domain Name Generators for Ideas


If you're stuck, use domain name generators like LeanDomainSearch, NameMesh, or BustAName to brainstorm ideas. These tools help by suggesting available names based on keywords.

            

9: Think Long-Term


Choose a name that will grow with your business. Avoid using specific dates, trends, or technologies that could become outdated.

            

10: Check for Trademarks


Make sure your domain name doesn’t infringe on any existing trademarks. A quick search on the USPTO (if you're in the US) or other international trademark databases can help you avoid legal issues down the road.